Arts Master Plan

Arts Master updated in 2022

The San Marcos City Council approved an updated Arts Master Plan in March of 2022. The new Plan incorporates elements from its predecessor adopted in 2012 as well as input from the public, City Council and Arts Commissioners, and arts organizations and individual artists in our community. 

Goals and Strategies

Four goals for San Marcos arts and culture emerged throughout the engagement process:

  • Make San Marcos a leading destination for arts and culture;
  • Foster an inclusive culture that celebrates all races/ethnicities in San Marcos;
  • Foster the continued growth of arts and culture organizations to where their impact can be felt throughout the City; and
  • Create a culture of collaboration and a sense that everyone has a seat at the table.

The following five strategies to help achieve these goals are presented below:

  • Centralize resources;
  • Support the underserved;
  • Enhance current resources;
  • Plan for the future; and
  • Update the Art in Public Places Policy.

View and download the Arts Master Plan at the link below

About the Arts Master Plan

The City of San Marcos has engaged Keen Independent to update the 2012 Arts Master Plan, define the role of the City in supporting arts and culture to improve quality of life and economic development in San Marcos and to guide the City’s strategic plans for the next five years.

Study Team

Keen Independent is a 23-person national research firm with expertise in arts and culture. Alex Keen, Keen Independent COO and Senior Consultant is leading the study.